NAXA names Allen Levine president

The Natural Algae Astaxanthin Association (NAXA) has chosen Ford Levine Sales Group, LLC, to lead the organization. Allen Levine, a partner in Ford Levine Sales Group, will serve as NAXA’s president. “We are excited to begin work with NAXA’s board and membership to educate media… [Read the full story]

On the intrigue surrounding astaxanthin

Jasenka Piljac Zegarac writes in that the health-promoting properties of astaxanthin, the red, fat-soluble pigment found in freshwater microalgae Haematococcus pluvialis, continue to intrigue health-savvy consumers worldwide. According to a 2015 report from Research and Markets, the global market…

Healthy Origins astaxanthin receives NAXA seal

The Natural Algae Astaxanthin Association (NAXA) has announced that Healthy Origins® astaxanthin products have qualified for the NAXA verification seal. The NAXA Verification Program (NAVP) involves testing products to verify they contain natural algae astaxanthin derived from Haematococcus pluvialis…

NAXA releases first astaxanthin verification results

The Natural Algae Astaxanthin Association (NAXA) has completed its first round of testing of retail astaxanthin products, after earlier this year expanding the NAXA Verification Program to include retail products. Twelve products were tested to verify that the source of astaxanthin as described… [Read the full story]

NAXA launching astaxanthin verification program

Astaxanthin suppliers, specifically suppliers of Haematococcus pluvialis-derived astaxanthin, may soon be able to take advantage of a new certification program being created by the Natural Algae Astaxanthin Association (NAXA). The industry group founded itself last year in an effort by its members to draw…