NAXA names Allen Levine president

The Natural Algae Astaxanthin Association (NAXA) has chosen Ford Levine Sales Group, LLC, to lead the organization. Allen Levine, a partner in Ford Levine Sales Group, will serve as NAXA’s president. “We are excited to begin work with NAXA’s board and membership to educate media… [Read the full story]

Healthy Origins astaxanthin receives NAXA seal

The Natural Algae Astaxanthin Association (NAXA) has announced that Healthy Origins® astaxanthin products have qualified for the NAXA verification seal. The NAXA Verification Program (NAVP) involves testing products to verify they contain natural algae astaxanthin derived from Haematococcus pluvialis…

NAXA releases first astaxanthin verification results

The Natural Algae Astaxanthin Association (NAXA) has completed its first round of testing of retail astaxanthin products, after earlier this year expanding the NAXA Verification Program to include retail products. Twelve products were tested to verify that the source of astaxanthin as described… [Read the full story]

Astaxanthin association confronts quality testing

Jennifer Grebow writes in Nutritional Outlook that astaxanthin supplier AstaReal, of Burlington, NJ, one of the founding members of the Natural Algae Astaxanthin Association (NAXA), announced it is leaving the association, citing concerns over the association’s ability to affirm the quality… [Read the full story]

NAXA launching astaxanthin verification program

Astaxanthin suppliers, specifically suppliers of Haematococcus pluvialis-derived astaxanthin, may soon be able to take advantage of a new certification program being created by the Natural Algae Astaxanthin Association (NAXA). The industry group founded itself last year in an effort by its members to draw…