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Health & Nutrition

TerraVia opening doors in protein powder market

September 16, 2016
AlgaeIndustryMagazine.com

TerraVia’s AlgaVia® Protein-Rich Whole Algae

TerraVia’s AlgaVia® Protein-Rich Whole Algae

Algal-based food ingredient maker TerraVia has announced that its AlgaVia® Protein-Rich Whole Algae is now being incorporated into bakery snacks, beverages, and energy bars by OLLY, Enjoy Life Foods, and K’ul Chocolate products, distributed nationally.

A whole food, not a processed isolate or concentrate, AlgaVia® Protein-Rich Whole Algae contains approximately 65% vegan protein, with high protein digestibility. It also delivers dietary fiber and beneficial lipids and contains all essential amino acids.

This whole food ingredient is also distinct from typical plant-based proteins because of its natural encapsulation, which helps enable food manufacturers to formulate with higher levels of protein while maintaining a food’s natural texture and consistency. It is non-GMO, gluten-free and free of known allergens.

“We are super excited to be able to incorporate AlgaVia® into our new line of protein powders, including our OLLY Nourishing Smoothies that will be available in 1800 Target stores nationwide,” said OLLY CEO and Co-Founder Brad Harrington.

“Finding new, sustainable sources of protein is especially important given the strain the continued growth in the world’s population will continue to place on the planet,” added Charles Chang, Founder & Former CEO of Vega, a division of White Wave Foods.

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