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Swedish algae licorice — black is the new green

April 4, 2014
AlgaeIndustryMagazine.com

Sweden’s algae company Simris has entered the licorice market.

Sweden’s algae company Simris has entered the licorice market.

During the annual Licorice Festival in Stockholm, Sweden, artisan licorice manufacturer Kolsvart (pitch black) presented their novel flavor to the festival’s 10,000 visitors: “Lakrits Alg.” Lakrits Alg is made with all-natural ingredients including algae grown by Simris, the Swedish pioneering algae company founded in 2010.

Kolsvart’s liquorice confectionary includes the flavors Söt (sweet), Salt (salty), Rökt (smoked), Röd (red, with chili) and Gul (yellow, for lemon). Alg (algae) is the most recent addition, with a slight and fresh hint of the sea. The premium confectionary is sold exclusively by retailers in the Nordic countries.

“We love the collaboration with Kolsvart,” says Simris founder and CEO Fredrika Gullfot. “Licorice is edgy, trendy and fun—and so are algae. This is a great way to give the larger public a taste of the future.”

This week, Simris was also awarded a spot on the annual list of Sweden’s 33 hottest new companies in tech. The 33-list is a survey by Swedish technology and business media to identify Sweden’s future multi-billion companies and export successes. Earlier this year, Simris closed a financing round securing 2 million USD from private investors. The company now has nine employees and reported successful production of algae oil rich in omega-3 last October. Simris now aims to launch their proprietary brand omega-3 supplements during late 2014.

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