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Qualitas introduces alGeepa, new execs

March 3, 2017
AlgaeIndustryMagazine.com

AlGeepa’s core ingredient, Almega PL® is a 100% vegan, algae-based ingredient designed to help the body absorb omega-3s.

Texas-based algae nutrition company Qualitas Health has announced a partnership with Texas retailer H-E-B to exclusively sell Qualitas’ premium omega-3 supplement line, alGeepa, in stores throughout Texas. AlGeepa’s core ingredient, Almega PL® is a 100% vegan, algae-based ingredient that is specifically designed to help the body absorb omega-3s faster and more completely.

“Qualitas is working to transform the category of omega-3s, and this partnership with H-E-B is an important step in our journey to providing consumers everywhere with high quality, vegan, sustainably-grown nutritional products,” said Miguel Calatayud, who joined Qualitas Health in March 2016 as CEO. “We provide consumers with omega-3s that are fully vegetarian, highly bioavailable, and grown in a 100% sustainable process.”

Added Corinna Bellizzi, VP of Global Sales for Qualitas Health: “We couldn’t be happier to have H-E-B as our exclusive retailer as we disrupt the omega-3 category with a vegan alternative that’s proudly Texas Grown, with a GoTexan® seal on every alGeepa product.”

Since taking the lead as CEO last year, Mr. Calatayud has built a team of veteran executives from the food and nutrition industry as well as algae cultivation experts to guide Qualitas through its upcoming product launches and production growth.

The revamped executive team includes VP of Global Sales Corinna Bellizzi, omega-3 industry veteran responsible for Nordic Naturals’ rapid growth; VP of Algae Production Operations Dr. Rebecca White, internationally recognized algae expert and former director of cultivation at Sapphire Energy; CFO Javier Rivera, 19-year finance veteran in publicly traded companies; and VP of Quality and Regulatory Affairs Subhash Share, an experienced leader of diverse teams at bio/pharmaceutical companies including Hospira and Abbot Labs.

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