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Phycom Launches Algae Bread in the Netherlands

October 30, 2012
AlgaeIndustryMagazine.com

Phycom, a Netherlands-based cleantech company founded in 2009, has introduced Meerbrood through 125 bakeries nationally. The manufacturer and marketer of essential nutrients for food, feed and pharma, Phycom, calls Meerbrood “the world’s purest bread,” which contains 5% algae (chlorella pyrenoidosa).

Besides the added nutritional value, the algae are beneficial for the taste, says the manufacturer, as the algae enhance the taste of salt, thus lowering the amount of salt (and sugar) usually added to wheat bread by about 30%, a health goal of the food industry. The resulting taste effect is based on umami, also known as the “5th taste,” and associated with the flavor of algae.

The company expects initial sales to equate to approximately 30 KG of pure algae per day, which would lead to an end product value of around 70 Euro/kg of algae.

More information: www.phycom.eu/brands/meerbrood

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