go to http://www.aocs.org! Algaetech International — The Future is NowComplete Algae Monitoring System Visit  cricatalyst.com!Nexus — Leaders in Greenhouse Systems Integration

Process

Gaining community support for biomass projects

January 23, 2013, by Al Maiorino, President, Public Strategy Group, Inc.
AlgaeIndustryMagazine.com

shakinghandscrop

Questions are increasingly raised concerning the various environmental, economic, and social issues that surround biomass production and use. But with continuous research and dedication to the advancement of modern ideals and methodology, the biomass industry is looking to ensure increased energy accessibility, efficient resource usage, and sustainable production.

Nonetheless, companies need to look at their strategy of building public support to counter the NIMBY (not in my backyard) effect on biomass projects, as the outcome for a smooth project is at risk.

U.S. Chamber of Commerce data shows that in 2011 over 350 energy projects were delayed or abandoned due to public opposition – and the economic impact of these projects was estimated at about $1.1 trillion in GDP and 1.9 million jobs per year. That is a lot of missed opportunity for jobs and clean energy, all due to public opposition.

Having been in the business of running public affairs campaigns to build public support for controversial projects for nearly twenty years, I can tell you that the key piece of the puzzle missed by developers in their public outreach strategy is the “campaign” style approach the opponents can do so well.

Just announcing a biomass project...

Too often biomass developers do not offer up an aggressive public affairs campaign when they announce a project, often letting crucial time pass between the announcement of a proposal and when public outreach begins. Opponents use this time to build opposition and sway residents against these projects. By running a political style campaign, you can reach all residents, identify the supporters, and harness them into action for your project. Here are some crucial tactics that biomass should consider in their outreach efforts:

Announce your proposal wisely

When announcing a project, have a direct mail piece ready to hit all the households in the host community to spread the positive benefits of the project. It is effective to follow this up with newspaper and web ads, and phone banking of the community to, again, further identify supporters. Have an open house to answer residents’ questions and recruit supporters.

All of this should be done in the first few weeks after announcing a project, to not allow the opposition to gel and take over the narrative. Too often companies allow precious time between announcing a project, and disseminating information to the community.

Meet with identified supporters

Once you have a database of supporters built from the mailers, ads and phone calls, the developer should meet with them so that they know they are not alone in their support, and they are a grassroots force that can begin to write letters to public officials, the newspapers, and attend key public hearings and speak out. Rarely will a supporter write a letter for you or attend and speak at a public hearing if you have not had the face to face contact with them previously.

...in 2011 over 350 energy projects were delayed...

Build grasstops support

In addition to reaching out to residents, stakeholders and well known members of the community, along with businesses, associations, and other civic groups should also be met with to attempt to bring on board for support.

Keep an updated database

As you begin to identify supporters of your project, that information should be put in a database to refer to throughout the entitlement process of your proposal. Coding your supporters by local legislative districts can also help if you need to target a particular local legislator who may be wavering in support.

The key goal of these types of campaigns is to never allow the opponents an opportunity to seize the moment because of inaction by the developer. Just announcing a biomass project is not enough to assume that everyone will be on board to support it. By running an aggressive campaign and identifying supporters, you have taken a key step of any successful campaign. Knowing what to do with the identified members of a community who support your project is the next step, and one that will allow vocal support to outnumber opponents – whether it be petitions, letters or crowds at public hearings.

When announcing a project...

In 2013 and beyond, expect NIMBY opposition to biomass. Meeting this challenge with proven grassroots techniques will be critical to making 2013 a success for renewable energy.

Al Maiorino started Public Strategy Group, Inc. in 1995. His firm has developed and managed corporate public affairs campaigns in a variety of industries.

More Like This…

HOME Algae Industry Jobs

Copyright ©2010-2013 AlgaeIndustryMagazine.com. All rights reserved. Permission required to reprint this article in its entirety. Must include copyright statement and live hyperlinks. Contact editorial@algaeindustrymagazine.com. A.I.M. accepts unsolicited manuscripts for consideration, and takes no responsibility for the validity of claims made in submitted editorial.

From The A.I.M. Archives

— Refresh Page for More Choices
AIMPLAS, a Center for Innovation and Technology in Valencia, Spain, and Biofuel Systems, a wholly Spanish-owned firm that has developed a method of breeding plankton and ...
Alltech, the animal feed giant headquartered in Lexington, Kentucky, is continuing to expand its 15,000 ton/yr. algal DHA plant in Winchester, KY, one of only two plants ...
In the 1970s, following the regrouping of small farms into large production centers, the Soviet Union was experiencing serious problems with epidemics of cancer and low p...
Natural Algae Astaxanthin manufacturers Fuji Chemical Industry Co Ltd., Algatechnologies Ltd. and Cyanotech Corporation have announced that they will form the “Natural Al...
OriginOil Inc. has announced a collaboration with Israel’s AquaGreen Fish Farms, Ltd. to further streamline their zero-discharge aquaculture systems for the production of...
Solazyme has announced that commercial operations have begun at both Archer Daniels Midland Company (ADM)’s Clinton, Iowa facility, and the downstream companion facility ...
Heliae, SCHOTT North America and Arizona State University (ASU) have announced a partnership to bring Heliae’s algae production technology to ASU’s algae testbed facility...
Natural carotenoid specialists Piveg Inc., with production facilities based in Celaya, Central Mexico, has announced immediate availability of natural astaxanthin materia...
University of Adelaide researchers are using nanotechnology and the fossils of diatoms to develop a novel chemical-free and resistance-free way of protecting stored grain...
Scientists at the Energy Department’s National Renewable Energy Laboratory (NREL) have demonstrated that just two of six iron-sulfur-containing ferredoxins in a represent...
The University of Greenwich is leading a €10m international project, called the ‘D-Factory,’ to build a biorefinery to develop the microalga Dunaliella as a sustainable r...
Algae.Tec Ltd has received its first purchase order from Reliance Industrial Investments and Holdings Limited (RIIHL), in connection with the arrangements announced on Ja...
In a global scenario where increasing attention is being directed towards issues of sustainability and limited food supplies, algal sources offer immense scope for the ra...
Solazyme, Inc. has announced results for the fourth quarter and full year ended December 31, 2013. “2013 was a year of great progress for Solazyme as we readied our first...
Valensa International and Contract Biotics have announced that Contract Biotics has started construction of an additional six acres of algae production units at the compa...
Technical standards define critical terms and metrics to add wisdom for the algae industry. Agreement among science and business leaders represents possibly the most diff...
Algatechnologies (“Algatech”), Israel, has announced a more than 100% expansion of its production capacity of AstaPure® brand natural astaxanthin. This doubling of capaci...
One of 12 winners of the 2014 Lexus Design Award, the Ooho algae balloon was created by three London-based designers to contribute a solution to the rising number of plas...
Algae is being discussed at the heart of EXPO Milano 2015, the international event that has existed since 1851, spawning world shaping themes and icons, such as the Eiffe...
Libourne, France-based Fermentalg, an industrial biotechnology company that specializes in the production of oils and proteins derived from microalgae, has completed a su...
As the number of photobioreactors in an algae growing operation increases, there is a need for both autonomous control and monitoring of individual PBRs, as well as centr...