[ad#The Buzz Sponsor Ad]

Cyanotech Names Lundeen VP/GM for Nutrex Hawaii

July 30, 2012
AlgaeIndustryMagazine.com

Cyanotechkdropcapsailua Kona, Hawaii-based Cyanotech Corporation, a world leader in microalgae-based, high-value nutrition and health products, has named Jim Lundeen Vice President and General Manager–Mainland with responsibility for all consumer marketing and sales activity in the continental United States for the Nutrex Hawaii brand of nutritional supplements.

“Nutrex Hawaii has built a very strong base in both Hawaii and on the mainland. On a national basis, BioAstin and Spirulina Pacifica are the #1 brands of Astaxanthin and Spirulina, respectively, in the natural products channel. Nutrex Hawaii generated $1.19 of net sales per capita in Hawaii last fiscal year, which we believe suggests significant growth potential on the mainland,” said President and CEO Brent Bailey.

“To realize our full potential we need to build a stronger domestic consumer marketing capability,” added Bailey. “Jim has a 30-year track record of business building success at Shulton, General Mills, Colgate, Dial and Pharmavite. He was instrumental in building the Purex liquid detergent business to $200 million and the Nature Made supplement brand from $250 million to $750 million in retail sales.”

Cyanotech began to build their domestic consumer marketing capability last fall with the addition of Sheryl Biesman as Director of Marketing for their direct-to-consumer business. Sheryl has 17 years of experience in digital marketing with a strong focus in recent years on social media, and was a key player in the development of the NatureMade.com website while at Pharmavite. In addition, Jamie Brewster was appointed last fall as Director of Logistics. He has 14 years of logistics and distribution experience, most recently with Beachbody, a rapidly growing direct-to-consumer company.

More Buzz…

HOME Algae Industry Jobs

Copyright ©2010-2012 AlgaeIndustryMagazine.com. All rights reserved. Permission granted to reprint this article in its entirety. Must include copyright statement and live hyperlinks. Contact editorial@algaeindustrymagazine.com. A.I.M. accepts unsolicited manuscripts for consideration, and takes no responsibility for the validity of claims made in submitted editorial.

From The A.I.M. Archives

— Refresh Page for More Choices
James “Jamie” Levine took over the reigns at Sapphire Energy in July of this year as former President and CEO Cynthia “CJ” Warner stepped down, retaining her role as chai...
Iran-based Qeshm Microalgae Biorefinery Co. (QMAB) has launched a biofuel being marketed as BAYA®, produced from a species of Nannochloropsis (strain 6016) isolated from ...
Cyanobacteria, also known as blue-green algae because of their color, have endured for more than 2.5 billion years, providing ample time to adapt to changes in the Earth'...
Sami Zaatari writes for the Middle East’s Gulf News that Abu Dhabi’s coastal sabkhas – the Arabic phonetic translation for salt flats – hold great potential for solar pow...
Joule has announced the issuance of a patent on the direct, continuous production of hydrocarbon fuels — extending its ability to target the highest-value molecules of th...
EnAlgae researchers have published an economic model to help to explore the economics of cultivating macroalgae at sea. The model and report can be found here as outputs ...
Algiran, an Iranian algal biotech company, has recently established a pilot scale algal cultivation demonstration facility at the Chabahar Free Zone, in the Baluchistan P...
Bigelow Laboratory, of East Boothbay, Maine, and the University of Mississippi have formed a five-year Strategic Inter-Institutional Partnership Agreement for collaborati...
Jessie Rack reports for NPR that demand for plant protein of all types is growing in concert with the growing interest in the U.S. to reduce meat consumption. People, fro...
Sarah Zhang writes in Wired Magazine that the single-cell green algae Chlamydomonas reinhardtii have an eyespot that makes use of light-sensitive proteins. One of them is...
With large-scale production at low cost a future possibility, many corporations in Japan are beginning to jump on the algae fuel bandwagon. Heavy industry giant IHI Corp....
The Technical University of Munich (TUM) has built a one-of-a-kind technical facility for algae cultivation at the Ludwig Bölkow Campus in Ottobrunn, to the south of Muni...