[ad#The Buzz Sponsor Ad]

Cyanotech Names Lundeen VP/GM for Nutrex Hawaii

July 30, 2012
AlgaeIndustryMagazine.com

Cyanotechkdropcapsailua Kona, Hawaii-based Cyanotech Corporation, a world leader in microalgae-based, high-value nutrition and health products, has named Jim Lundeen Vice President and General Manager–Mainland with responsibility for all consumer marketing and sales activity in the continental United States for the Nutrex Hawaii brand of nutritional supplements.

“Nutrex Hawaii has built a very strong base in both Hawaii and on the mainland. On a national basis, BioAstin and Spirulina Pacifica are the #1 brands of Astaxanthin and Spirulina, respectively, in the natural products channel. Nutrex Hawaii generated $1.19 of net sales per capita in Hawaii last fiscal year, which we believe suggests significant growth potential on the mainland,” said President and CEO Brent Bailey.

“To realize our full potential we need to build a stronger domestic consumer marketing capability,” added Bailey. “Jim has a 30-year track record of business building success at Shulton, General Mills, Colgate, Dial and Pharmavite. He was instrumental in building the Purex liquid detergent business to $200 million and the Nature Made supplement brand from $250 million to $750 million in retail sales.”

Cyanotech began to build their domestic consumer marketing capability last fall with the addition of Sheryl Biesman as Director of Marketing for their direct-to-consumer business. Sheryl has 17 years of experience in digital marketing with a strong focus in recent years on social media, and was a key player in the development of the NatureMade.com website while at Pharmavite. In addition, Jamie Brewster was appointed last fall as Director of Logistics. He has 14 years of logistics and distribution experience, most recently with Beachbody, a rapidly growing direct-to-consumer company.

More Buzz…

HOME Algae Industry Jobs

Copyright ©2010-2012 AlgaeIndustryMagazine.com. All rights reserved. Permission granted to reprint this article in its entirety. Must include copyright statement and live hyperlinks. Contact editorial@algaeindustrymagazine.com. A.I.M. accepts unsolicited manuscripts for consideration, and takes no responsibility for the validity of claims made in submitted editorial.

From The A.I.M. Archives

— Refresh Page for More Choices
Phys.org reports that, in collaboration with the Berlin, Germany LED manufacturer FutureLED, scientists at the Technische Universität München have developed a unique comb...
Kevin Quon writes in Seeking Alpha about the financial plights and pivots of Solazyme, the algae industry’s most high profile recent IPO. In a year that started with a sh...
Tom Redmond and Yuko Takeo report for Bloomberg.com that, after 10 years of developing algae as a nutritional supplement generating $37.8 million in annual revenue, Japan...
Nitrogen and phosphate nutrients are among the biggest costs in cultivating algae for biofuels. Sandia National Laboratories molecular biologists Todd Lane and Ryan Davis...
Astaxanthin has been widely used in the aquaculture industry for pigmentation of salmon, trout and shrimp; used for its antioxidant and other health benefits in the nutra...
The Asahi Shimbun reports that an experimental facility to produce oil from algae was constructed on former farmland that was abandoned after the March 2011 Great East Ja...
MicroBio Engineering, Inc. has announced a new line of 100 and 1,000 liter Algae Raceways™, building on the success of their popular 0.5 m2 (5.5 ft2) and 3.5 m2 (40 ft2),...
DENSO Corporation, Toyota Motor Corp.’s largest supplier, has announced that it will build a large test facility to culture Pseudochoricystis ellipsoidea – an oil-produci...
Sarah Zhang writes in Wired Magazine that the single-cell green algae Chlamydomonas reinhardtii have an eyespot that makes use of light-sensitive proteins. One of them is...
Michigan State University (MSU) and PHYCO2, an algae growth and CO2 sequestration company based in Santa Maria, CA, have entered into a partnership to develop algae techn...
Algatechnologies Ltd. has launched its AstaPure® 5% Natural Astaxanthin oleoresin, derived from Haematococcus pluvialis microalgae. This latest addition to the AstaPure f...
Kailua Kona-based Cyanotech Corporation announced financial results for the third quarter and first nine months of fiscal year 2016, ended December 31, 2015. For the thir...