[ad#The Buzz Sponsor Ad]

Cyanotech Names Lundeen VP/GM for Nutrex Hawaii

July 30, 2012
AlgaeIndustryMagazine.com

Cyanotechkdropcapsailua Kona, Hawaii-based Cyanotech Corporation, a world leader in microalgae-based, high-value nutrition and health products, has named Jim Lundeen Vice President and General Manager–Mainland with responsibility for all consumer marketing and sales activity in the continental United States for the Nutrex Hawaii brand of nutritional supplements.

“Nutrex Hawaii has built a very strong base in both Hawaii and on the mainland. On a national basis, BioAstin and Spirulina Pacifica are the #1 brands of Astaxanthin and Spirulina, respectively, in the natural products channel. Nutrex Hawaii generated $1.19 of net sales per capita in Hawaii last fiscal year, which we believe suggests significant growth potential on the mainland,” said President and CEO Brent Bailey.

“To realize our full potential we need to build a stronger domestic consumer marketing capability,” added Bailey. “Jim has a 30-year track record of business building success at Shulton, General Mills, Colgate, Dial and Pharmavite. He was instrumental in building the Purex liquid detergent business to $200 million and the Nature Made supplement brand from $250 million to $750 million in retail sales.”

Cyanotech began to build their domestic consumer marketing capability last fall with the addition of Sheryl Biesman as Director of Marketing for their direct-to-consumer business. Sheryl has 17 years of experience in digital marketing with a strong focus in recent years on social media, and was a key player in the development of the NatureMade.com website while at Pharmavite. In addition, Jamie Brewster was appointed last fall as Director of Logistics. He has 14 years of logistics and distribution experience, most recently with Beachbody, a rapidly growing direct-to-consumer company.

More Buzz…

HOME Algae Industry Jobs

Copyright ©2010-2012 AlgaeIndustryMagazine.com. All rights reserved. Permission granted to reprint this article in its entirety. Must include copyright statement and live hyperlinks. Contact editorial@algaeindustrymagazine.com. A.I.M. accepts unsolicited manuscripts for consideration, and takes no responsibility for the validity of claims made in submitted editorial.

From The A.I.M. Archives

— Refresh Page for More Choices
A new $1 million relationship between Michigan State University and ExxonMobil will expand research in the fundamental science to advance algae-based fuels. Dr. David Kra...
Glass tubing manufacturer SCHOTT, and Algatechnologies Ltd. (Algatech), a commercial algae producer and one of the largest manufacturers of natural astaxanthin, have part...
Tel Aviv, Israel-based UniVerve Ltd. has begun scaling-up its technological process for algae cultivation. The oil, which can be extracted with off-the-shelf wet extracti...
The Chesapeake Bay Seed Capital Fund, located in College Park, Maryland, has invested $150,000 into Manta Biofuel LLC, a company that produces crude oil from algae at a c...
The Technical University of Munich (TUM) has built a one-of-a-kind technical facility for algae cultivation at the Ludwig Bölkow Campus in Ottobrunn, to the south of Muni...
Bloomberg reports that ANA Holdings Inc., Japan’s largest airline, plans to use a Euglena Co. biofuel made from algae. ANA will use a mix of about 10 percent of the algae...
Algae producers moving from pilot to commercial applications require quick adaptation to algae harvesting capacity of hundreds and even thousands of cubic meters per day....
Algatechnologies Ltd. has launched its AstaPure® 5% Natural Astaxanthin oleoresin, derived from Haematococcus pluvialis microalgae. This latest addition to the AstaPure f...
While researchers have long suspected that climate change will lead to stronger and more frequent algal blooms, a new fusion of climate models and watershed models has pr...
I’m an aquanaut teen. I was born in immersion in 2050 in an underwater farm called “Aequorea” off the coast of Rio de Janeiro. Bio-inspired, the farm draws its name from ...
Flint Michigan’s water supply was switched from Lake Huron to the Flint River in 2014. The Flint is so notoriously dirty that some locals call it the Filth River. The cha...
The new algae raceway testing facility, opening February 4 at Sandia National Laboratories in Livermore, California, paves a direct path between laboratory research and s...