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Bird Bath Astaxanthin

May 7, 2016

New Zealand-based Supreme Biotech’s CEO Tony Dowd produces astaxanthin products from a unique strain of Haematococcus pluvialis they originally found in a birdbath. Once cultivated the algae is mixed with other ingredients to create the base product, be it a gel tablet, a moisturizer or a skin serum.

Their skincare range, named Astas True Radiance, is new to the market but existing products from the company have been marketed globally. “We’ve got distributors in Australia, Malaysia, Vietnam, Cambodia, the States, Norway, Germany, Greece and we have our own office in the UK,” said Mr. Dowd. “We’re also in China and through the New Zealand trade enterprise we’re working with getting people in Taiwan and Thailand, the Philippines…so probably more than 50 per cent of our product is going offshore now.”

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