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ArcticFarma and BGG resolve astaxanthin branding conflict

July 26, 2016
AlgaeIndustryMagazine.com

Bioreactor tubes at the Reykjanesbaer, Iceland production facility. The production process uses glacial water that is naturally filtered through layers of lava rock in Iceland, making it some of the purest in the world.

Bioreactor tubes at the Reykjanesbaer, Iceland production facility. The production process uses glacial water that is naturally filtered through layers of lava rock in Iceland, making it some of the purest in the world.

Natural Icelandic astaxanthin supplier, ArcticFarma, has reached an agreement with a subsidiary of China-based BGG to rename itself in order to avoid market confusion.

Algalife astaxanthan capsules

Algalife astaxanthan capsules

“BGG’s launch of Algae Life Sciences immediately raised concerns about confusion in the marketplace due to the similarities with our marks, Algalife and Algae for Life,” said Andrew Jacobson, CEO ArcticFarma. “In addition we want to ensure that consumers and customers alike know the Algalife difference, which are our 5 keys to success: 1) Water – Iceland has some of the purest water in the world and is never treated. 2) Renewable geothermal power. 3) Our proprietary lighting, which harnesses the natural spectrum of the sun. 4) Our state-of-the-art quality systems and probably our most important is number 5) A dedicated team that drives our success.”

Mr. Jacobson added, “…the BGG subsidiary (will) immediately cease using the trademark so consumers and customers do not confuse the purity of Icelandic Astaxanthin with a product made under different conditions in China.”

Algalife Icelandic astaxanthin is cultivated from Haematococcus pluvialis. It is produced in a state-of-the-art facility in Reykjanesbaer, Iceland, exclusively built for the research, development and production of microalgae solutions to nutrition needs. The facility uses glacial water that is naturally filtered through layers of lava rock in Iceland, making it some of the purest in the world. Algalife’s astaxanthin product assortment includes a 4mg and 12mg gel cap. All products are free of soy, gluten, bovine and porcine gelatin, pesticides, herbicides and are non-gmo.

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