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Health & Nutrition

Algal cooking oil testing well at retail

May 18, 2016
AlgaeIndustryMagazine.com

Thrive® Algae Oil has been among the top performing SKUs in the cooking oil category at Gelson’s markets in Southern California.

Thrive® Algae Oil has been among the top performing SKUs in the cooking oil category at Gelson’s markets in Southern California.

TerraVia™, a next generation food, nutrition and specialty ingredients company, the former Solazyme, has reported that its Thrive® Culinary Algae Oil – the first consumer food product incubated by the Company – has successfully completed a retail market test and will be expanding its roll-out.

During the test, at Gelson’s markets in Southern California, Thrive® Algae Oil has been among the top performing SKUs in the cooking oil category and is now a permanent offering. Thrive® Algae Oil is currently beginning its roll out to other West Coast retailers and is available nationally on Amazon.com and at thrivealgae.com.

“We are often at the forefront of introducing new products and have been impressed by the success of Thrive® Algae Oil,” said Chris Fromm, Gelson’s Senior Director of Grocery Purchasing. “Within a few months, Thrive has become one of the top performing oil SKUs on our shelves, in the top 25th percentile of oil sales. We’re confident that we’ll see continued growth.”

With the highest level of monounsaturated fats (the good fats) and just 0.5 grams of saturated fat per serving, a light neutral taste, a high smoke point up to 485°, Thrive® Algae Oil is differentiated from other food oils on the market.

algae-food-oil

“Algae oil is one of the most exciting innovations I’ve seen in the oil category,” said Jack Davis, former CEO of Ventura Foods, the largest maker of vegetable oil-based products in the U.S. “By cooking with an oil that has a better fat profile, culinary performance and sustainability footprint, consumers and manufacturers alike will be able to take some big steps on achieving a better (and healthier) food system.”

“Since introducing Thrive® and creating that first taste moment, we’ve seen remarkably strong acceptance and are really pleased with the response we’re getting from other retailers. It’s still very early in Thrive’s roll-out, but it’s exciting to note that this product is just the first in our pipeline of innovative algae food oils,” said Mark Brooks, SVP of Food & Ingredients of TerraVia.

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